SM Cares, the corporate social responsibility arm of SM Supermalls, has officially launched its highly anticipated purpose driven holiday campaign, introducing SM Besties of Joy. Evolving from the long-standing “Bears of Joy” campaign, this year, say hello to furry friends from Super Pets Club, Besties of Joy just got extra paw-some. Meet the new Besties: Shasha, Sera, Matty, Maki.
For every Bestie of Joy purchased for ₱380, the buyer keeps one plush toy, while a matching plushie is automatically donated to a child in need across SM’s partner communities nationwide.
The SM Besties of Joy remind us that the true spirit of Christmas lies in friendship and giving. Every hug shared is a reminder that small acts of kindness can make the world feel warmer and more connected.
The SM Besties of Joy holiday booths are open from October 12 to December 25, 2026. Shoppers can participate in the advocacy by visiting SM City Olongapo Central (Level 2) and SM City Olongapo Downtown (Level 2) as well as other SM Supermalls locations across the country.
