Olongapo City – June 29, 2026 – SM City Olongapo Central and SM City Olongapo Downtown successfully held a Pride Month celebration in support of love, inclusion, and the LGBTQIA+ community. The day-long event brought people together through three exciting activities: the “Run With Pride,” the “Play With Pride” pickleball tournament, and a colorful indoor Pride Parade.
SM City Olongapo Downtown championed inclusivity, empowerment, and community through movement with the execution of “Run with Pride”, In partnership with Run Apo Club and SM Active Hub.
The celebration continued on the court with “Play With Pride: Pickleball Rally.” Hosted at your most loved SM City Olongapo Central, the event united LGBTQIA+ communities and allies for a day of friendly competition, connection, and fun. Vibrant rainbow-themed court elements and colorful attire added to the festive atmosphere, creating an inclusive space where everyone could play, compete, and celebrate together.
More than a celebration, #RainbowPrideAtSM is a reminder that everyone deserves a space where they can express themselves freely, build meaningful connections, and feel a true sense of belonging.
