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Pillars Central News
2 Min Read

SUBIC BAY FREEPORT, ZAMBALES – May 14, 2025 – In a bid to streamline operations and reinforce institutional collaboration, the Port Operations Service (POS), under the leadership of Director Marlon Fritz B. Broto, MNSA, convened a strategic briefing with District Collector Noel C. Estanislao of the Port of Subic.

The meeting, attended by division chiefs from POS, emphasized aligning Subic’s processes with national priorities to enhance trade, reduce bottlenecks, and optimize revenue generation.

Core Discussions and Strategic Alignment
The briefing provided a comprehensive overview of Subic’s operational frameworks, compliance protocols, and persistent challenges, including cargo handling efficiencies and regulatory adherence.

Director Broto stressed the importance of β€œsynergizing local execution with centralized strategies” to uphold the Bureau of Customs’ mandate under Commissioner Bienvenido Y. Rubio. Key focus areas included:

  • Trade Facilitation: Accelerating customs clearance through digital integration.
  • Decongestion Initiatives: Expanding Subic’s capacity as an alternative to Manila’s ports.
  • Revenue Optimization: Combating smuggling and ensuring accurate tariff collection.

District Collector Estanislao highlighted Subic’s progress in adopting automated systems and pledged tighter coordination with POS to address gaps. β€œThis dialogue ensures we’re not just meeting targets, but fostering a culture of accountability and innovation,” he stated.

Institutional Commitment to Nationwide Collaboration
The engagement underscored POS’s drive to strengthen partnerships with all Philippine ports, echoing directives from Deputy Commissioner Vener S. Baquiran.

By institutionalizing regular briefings, POS aims to harmonize regional operations with the agency’s pillars of transparency, service excellence, and adaptive governance.

Looking Ahead
This meeting marks a pivotal step in POS’s campaign to unify port systems under a cohesive strategy. Upcoming initiatives include joint training programs, technology-sharing agreements, and quarterly performance reviews to sustain momentum. As Director Broto concluded, β€œUnity in purpose is how we transform challenges into opportunitiesβ€”for Subic and the entire nation.”

The Port of Subic, a cornerstone of Central Luzon’s economy, handles over $2 billion in annual trade, positioning it as a critical hub in the government’s infrastructure modernization agenda.

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